The balance between content and the number of users is still considered critical to help aid self proliferation and sustainability for the Intranet. The Sponsor’s key role at the contagion phase is to “sell” the Intranet to the organization and its employees. To encourage their own contribution to the expansion of the content.
Three required areas of “critical mass” for Intranet are
- Users – The success can only come form the people using the Intranet.
- Content – The content presented needs to be fresh and relevant to the users.
- Utilization – How potential users connect to the Intranet.
What is the level of utilization needed for “Critical Mass”? Research shows that 40% of all potential users using the Intranet will constitute “Critical Mass”.
I have found, taking the most regularly used services or processes and converting them to be consumed on the Intranet one of the best means of gaining traction with an Intranet. SharePoint allows the quick conversion of processes via Workflow and Wiki pages. Third party tools are more prevalent, like Nantes and KnowledgLake to allow quick building of workflow services directly on the SharePoint Platform.
Additionally, I incorporate multimedia on Intranets to facilitate the engagement as well. Slides, Video, and hyperlinks to needed info greatly increases the utilization of the Intranet.